Studies fashion forecast from WGSN, STYLESIGHT to understand upcoming trends.
Prepares R&D Design, Fabrics, Graphics and Cads (Checks & Prints), based on intense research & analysis.
Analyzes the market trends / competition to understand current business scenarios wrt fashion opportunities for formulating the next season’s fashion forecasts.
Develops concepts for coming season and based on it designs season wise collections for the brands and designs fabrics & trims.
Ensures the tech-packs are prepared and discusses the same with designers, vendors & buyers during sampling process.
Conceptualizes and develops mood boards, color palettes and new fits & silhouettes (Sketch Review) that support the concepts and presents the same to buying & sourcing teams.
Ensures that the designers work within the framework of the brand DNA.
Continuously discusses with the buying team on option planning and critical path.
Manages Studio to meet the design requirements (Ethnicwear category).
Visits& gives approval to the vendor during sampling process in order to ensure product quality and specifications.
Visits printer / embroidered agency so as to meet the sampling deadline & quality (Ethnicwear category).
